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How
to Implement a Strategic
Social Media Plan for Your Nonprofit
-AN ONLINE WORKSHOP-
Tues., September 28, 2010
1:00 - 2:30 PM EST; $89

What do most nonprofits do wrong when they enter the social world? They don't really know their objectives. Is your
company entering into its social strategy backwards? Well, if you started by saying "we should do a blog" or "we should create a page on a social network" or "we should create a community", before doing the planning, the answer is probably yes.
What will I learn?
During the course of this workshop, we'll look at some sample social media strategies and also provide feedback on some of the attendees' social media plans and vision. We'll also take a little time to review some key websites and see how social media can be integrated into your core site. You will learn the key questions to answer to drive a social media strategy that works:
1) What are you after, anyway?
2) How will you know it's working?
3) How can it be measured?
4) Who will plan for its implementation?
5) What's in it for your prospects and customers?
6) How do I create a social media editorial calendar?
7) What's a social media policy and why is it important?
Forrester research notes that "In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It's time to stop doing social because it's cool. It's time to start doing it because it's effective."
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(We promise not to pawn your info.)
"Thanks. Great suggestions, that's why I signed up for your webinar. This was awesome and well worth it!"
-Pastor Glenn Bosley-Mitchell, Seminole Heights UMC
All Clear Windows LLC
Atlanta North Center for Change
Interactive Connections
Jiggens Computers
Maine Eye Center
Missions Web Design
Statewide Painting Company
Taylor Writing & Design
The Austin Group
TransSolutions
US Fund for UNICEF
Washington Biotechnology & Biomedical Association
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