Twitter Strategy and How To’s:
Leveraging More than the Basics
-AN ONLINE WORKSHOP-
Tues., September 7, 2010 
1:00 - 2:30 PM EST; $89

This is an intermediate presentation for fairly knowledgeable Twitter users. This is not an introductory program.

One of the most powerful things about Twitter is that there are so many ways for growing businesses and individuals creating personal brand to use it. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. And beyond opening a Twitter account and learning how to manage the platform, there are advanced tactics that you and your staff should know about.

What will I learn?

Join us for a 90-minute workshop to get the real low down on how Twitter can make a difference in your company. Here's what we'll cover:

• Creating an overall messaging strategy. CCompanies that have no Twitter strategy do not realize the damage they do to their brand on a daily basis on Twitter.
• Creating promotional plans. Staying on message as a part of your overall marketing plan and thinking outside the box is critical to Twitter conversation.
• Creating content. Learn new ways to engage your followers on Twitter and keep them coming back for more conversation.
• Tools for managing Twitter. From basic text messages to websites to full-blown desktop programs, you can experience the full benefits of Twitter without ever going to the site.
• Measuring and tracking. There are some valuable metrics that you can wrap around Twitter to determine and expand on your success.

Upon completing the workshop, you can expect to feel confident about knowing what to do to leverage the marketing power of Twitter in your company. 

Atlanta North Center for Change  |  AXIOM  |  ENDOW
Interactive Connections  |  Jiggens Computers
Maine Eye Center  |  Missions Web Design  |  Statewide Painting Company  |  Taylor Writing & Design  |  Tea Association of Canada
TransSolutions  |  Washington Biotechnology & Biomedical Assoc. 

(We promise not to pawn your info.)/i>