Professional Mojo Marketing

Q: Social Media and Nonprofits: Share This!

We have been continuing our discussion about donor engagement and specifically how social media and other tools can amplify your reach. Once you have decided that social media should be part of your strategic plan, what's next? What will you say? Consider these three key areas: 1) Organizational Impact: Donors want to know what good you are doing in the world. This is no surprise, I know, but consider how social media can help you extend that message. A simple Tweet may say: One new well just drilled in middle of town to provide fresh H2O! 2) Successes: Share them often and across distribution channels and stay on message. For example, building on the Tweet above, your blog post that day should be from the field, complete with audio and video. You should also Tweet out those pics. 3) Inside Organizational Scoop: This is the most overlooked area, and yet many donors crave info on the who, what and how of any organization to whom they give their money. Consider posting congratulations on your Facebook fan page to employees who excel, sharing goals met, etc. If you'd like to learn more about how you can more effectively use social media to improve your donor engagement, consider joining us on 6/25/09 for our online workshop featuring a special guest..

Q: Repeat after me: Cap-ti-vate me.

It would take the next decade to sift through all the stuff worthy of reading on my desk. Not gonna happen. This should make you stop and think about your own material being distributed on the almighty Web. What would've made me stop and read each one the moment I saw the headline or was referred to the link? What would have made me stop at your tweet or your post on Facebook? The answer will be different for everyone, but I can name a few common denominators: Relevance in the moment. Entertainment value (or just value). And brevity. Your business wants to make an impact. You want your target audience to read and enjoy what you put on the Web. You don’t want to be part of the uber distracting “Net noise” that disturbs your listeners rather than entices them. So, when you consider what to publish next time, ask yourself a few questions: 1. Am I posting just to post? If yes, don’t. 2. Is this a timely topic? Our global universe operates at mega speed, don’t appear late to the party. 3. Is my headline engaging? Here’s a tried and true reference . 4. Did I offer value? Go on. Captivate me.

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