Remember, when your mom asked: Johnny, if Suzie jumped off of a building would you do it, too? Well, yeah, Mom, if that’s what the cool kids do!

I’m not sure that using social media is any different from that. I went to a meeting today of small and medium size business owners and key execs and gave a brief presentation about our eSeminars, white label eSeminars, web design services and the like. During the Q&A, 96% of the questions centered around these items: should I or my company be on Facebook? Should we be Tweeting? Should I blog about my products and services?

After shamelessly promoting our best practice teleseminars, which are helmed by experts in their fields (in these subjects plus many more), I asked a simple question: what do you think this will do for you? Some responses:

* I can make money off of my blog (um, good luck with that)
* I can create credibility (yeah, maybe)
* I can generate leads (mhm)
* Everybody else is doing it! (Bingo!)

Ah, then we got to the truth. Look, it bears repeating: just because you can do a thing, doesn’t mean you should do a thing.

Have a plan, people, and figure out how all of this will build your brand, or generate leads, or reach your customers and provide better service, or grow your congregation, or just generally contribute to the greater good.