I know the feeling.
Small businesses are consistently pressed for resources, especially in today’s economy. But, the BEST time to invest in marketing is when the economy is down. Why? Because then you are well-positioned to take advantage of the upswing. How do you know where to invest? By engaging in marketing planning, of course.
In fact, most of the successful businesses were started during a depression, recession or economic trough. It’s only the short-sighted business owner who refuses to invest in great inbound marketing.
Your Marketing Plan
Now is a great time for you to assess your marketing strategies, revamp your messaging, develop your portfolio, freshen your brand, and update your print and digital assets. Here are a few tips to get you started:
3) Evaluate the engagement with your community. Are you engaging with your community on every front? Do they hear about you via podcast? See you via video on YouTube and learn about your thought leadership and industry expertise via a blog? Are you conveying a consistent message each time? Are you offering them relevant, value-added reasons to be a member of your Facebook page or Twitter community? Would YOU want to be a member of your community?
Then, contact ProfessionalMojo.com if you'd like a little mojo.