Professional Mojo Social Media Marketing - Google+

Make sure your company understands Google+

What is Google+ (Google Plus)

According to Google, “Google+ (Google Plus)  makes connecting on the web more like connecting in the real world. Share your thoughts, links and photos with the right circles. Use easy, spontaneous video chat to strike up conversations with as many as nine people at once. Get everyone on the same page with fast, simple group chat.”

It’s a social network, to be sure, but it’s also a lot more than that from a marketing perspective. It has the potential to be an SEO (search engine optimization) juggernaut if the company continues to serve up the Google+ updates more highly than other other content.

Search Engine Land wrote a post today about how Google’s “Search Plus”, which just rolled out, pushes Google+ content even over relevancy. Read that post here.

In short, if your business (for profit or nonprofit) has not been leveraging Google+, you are already behind the proverbial 8-ball. If it has, you need to ensure your page is ready to do business. Check out and follow my Google+ profile ( and Professional Mojo’s page (

Create a Google+ (Google Plus)  Profile

How to Use Google+

Google+ Step 1 - Sign up


First, you have to set up a Google+ account.  Google requires you to have a Google account, which is seen as a gmail account, in order to to use Google+. You can go here to sign up and create said gmail account.

Just as with any other online portfolio asset, sweetly known as a social media platform, be sure to choose profile and account names that make sense and are well-suited to your personal or professional brand.


Professional Mojo Google+ Setup Step 2

Google+ Step 2 - Edit your profile

Second, edit your profile. The last thing you want is for your profile to be uninteresting or to poorly represent your personal or professional brand. You’ll see a blue button that says, well, Edit Profile, to the top right. Click it. That allows you to do the following important things:

 * Change your avatar: That’s the photo in the top left. In my case, it’s  the Professional Mojo logo. In yours, it might be a good profile pic or other photo that is appropriate and professional.

Edit your About page: You can edit your About page with interesting, keyword-rich info that will encourage folks to be a part of your circle and let them know a little about you.

Setting up Google+

Google+ Step 2 - More editing on your profile

Edit the Other Profiles and Recommended Link areas: In Professional Mojo’s case, we link to our Facebook page, our business Twitter account, our nonprofit Twitter account, our YouTube and more.

Add photos and videos: There is more to your Google+ profile than just your avatar. Upload a few photos so your top strip is well-populated. Add additional videos, too, to make your profile robust and sticky. When done, click Done Editing, which is a button on the top red bar.

Third, carefully consider your content. If you are a business, you just don’t have time to creatively and successfully manage your business’s all-important online reputation across hundreds of different directory and social sites. How can you ensure the correct message to the correct audience with the correct offer at the correct time? That’s where Professional Mojo comes in, of course, but in the meantime, you need to develop a Google+ strategy so you are not just tossing out irrelevant, uninteresting content.

Fourth, once you’ve created and optimized your Google+ profile, create your business page.  That post is coming tomorrow. Stay tuned!

Discussion: What’s your number one Google+ tip? Share it now over on our Facebook page!