Trick or treat Mojo friends!
We conducted an online workshop last week and many of the attendee questions had to do with Facebook, which makes sense because it is *still* one of the fastest growing platforms – especially among those over the age of 40.
Then, the very next day I met with a client who just didn’t understand what was going on with his own Facebook page. He was focused on one indicator and not looking at how the majority of his community was actually using the Facebook page. He wanted the page to look like the stream from a large, popular consumer brand. Well, it’s not. The objectives are very different.
So…..I thought I’d share with you 4 quick Facebook metrics to review regularly: