B2B Marketing Research: Search, Website, Video Rule

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_973" align="alignleft" width="324" caption="Graphic from eMarketer.com. Click to visit the article."] [/caption] If your b2b business isn't investing in great content generation for quality SEO, an engaging website and good social media, you are losing business. Read on for more b2b marketing insight. Today's eMarketer revealed what we pretty much already knew from experience: your business clients are using search, your website, and video to research your company and make buying decisions. What the Research Reveals 1. The article reports that decision-makers are using search results to conduct research. Think about the ramifications of that statement. Search results return everything! They return reviews of your product or service (even if you are primarily B2B), reviews by disgruntled employees, job postings, financial info, info about your executives, online directories and more. It is NOT JUST ABOUT YOUR SITE or the content your company controls. Your prospects and clients are seeing everything about you, your employees and your leadership. How are they being influenced by what they see? 2. Video is gaining ground. Professional Mojo has always said that people like to see people. It's no different whether you are B2B or B2C. We are social creatures. We want to know with whom we are doing business, about the culture, and learn more about your services and products - visually! The report says: In addition to a high preference for search engine use among B2B influencers, the study also showed an increased reliance on more visual information sources. Data collected from Feb 2010 to March 2011 showed B2B-branded searches on YouTube more than doubled in number during that time. What is your YouTube strategy? How are you using video to share testimonials (like this one) , answer product questions and promote your business? 3. Mobile, mobile, mobile. Just last night I was trying to review a new client's online assets and I couldn't see their website on my iPad. Your assets must be mobile-ready. Read the article in its entirety here and when you are ready to take control of your online assets, give us a call. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

2012 Social Media Marketing Trends: Questions to Ask

Having a social media strategy for your business isn’t an option anymore. Social networking is such a big part of everyday life, it’s considered the “new public relations.” [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][1] Here at Professional Mojo, we’re watching these new trends in social media: 1. We’re seeing an increase in branded content. Coupons and discounts were the first wave of digital marketing tools. Now the sky is the limit, as small businesses and corporations connect with customers and brand their products and services through videos, games, blogs, ads embedded in games, and more. The only limit to your social networking reach is your imagination. [2] How’s your imagination? 2. We’re seeing more businesses integrate social media with their websites. This allows you to enhance your CRM (customer relationship management) by responding faster and more efficiently to customers’ questions and complaints. The biggest challenge, says social media marketer and blogger Priit Kallas, is to avoid turning your business website into a “glorified helpdesk.” [3] How will you manage your CRM via social media? 3. We’re seeing social media influence sales more strongly than ever. Potential customers already use digital reviews, ratings, and feedback from existing customers to decide what to buy. Businesses must now determine which marketing materials to combine with these end-user opinions, in order to grow their sales and expand their customer base. Are you using the right marketing materials to augment your social media? 4. We’re seeing a bigger demand for location-based information. As more people use social media on mobile devices like smartphones and tablets, the need for real-time, location-based services is expanding. Customers want to be able to find your product or service while they’re on the go—or they’ll take their business and go someplace else. How will you provide location-based information for today’s customers? These questions aren’t easy to answer without a strong social media strategy and expert guidance. Professional Mojo has the social networking savvy your business needs. We’ve got: The imagination to tell your story; The expertise to integrate your social media; The experience to find your best marketing materials; And the creative energy to meet the demands of on-the-go customers. Call us today at 678-561-MOJO, or visit us online . We’ll get your mojo going! [1] http://fixcourse.com/social-media-definition/ [2] http://socialmediatoday.com/gloople/411976/2012-7-new-trends-social-media [3] http://www.dreamgrow.com/21-social-media-marketing-trends-for-2012/ [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Set Up Your Google+ Profile Today

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_941" align="alignleft" width="300" caption="Make sure your company understands Google+"] [/caption] What is Google+ (Google Plus) According to Google, "Google+ (Google Plus) makes connecting on the web more like connecting in the real world. Share your thoughts, links and photos with the right circles. Use easy, spontaneous video chat to strike up conversations with as many as nine people at once. Get everyone on the same page with fast, simple group chat." It's a social network, to be sure, but it's also a lot more than that from a marketing perspective. It has the potential to be an SEO (search engine optimization) juggernaut if the company continues to serve up the Google+ updates more highly than other other content. Search Engine Land wrote a post today about how Google's "Search Plus", which just rolled out, pushes Google+ content even over relevancy. Read that post here . In short, if your business (for profit or nonprofit) has not been leveraging Google+, you are already behind the proverbial 8-ball. If it has, you need to ensure your page is ready to do business. Check out and follow my Google+ profile ( http://gplus.to/leebrogdenculberson ) and Professional Mojo's page ( http://gplus.to/ProfessionalMojo ). Create a Google+ (Google Plus) Profile [/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_942" align="alignleft" width="300" caption="Google+ Step 1 - Sign up"] [/caption] First , you have to set up a Google+ account. Google requires you to have a Google account, which is seen as a gmail account, in order to to use Google+. You can go here to sign up and create said gmail account. Just as with any other online portfolio asset, sweetly known as a social media platform, be sure to choose profile and account names that make sense and are well-suited to your personal or professional brand. [/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_943" align="alignleft" width="300" caption="Google+ Step 2 - Edit your profile"] [/caption] Second , edit your profile. The last thing you want is for your profile to be uninteresting or to poorly represent your personal or professional brand. You'll see a blue button that says, well, Edit Profile, to the top right. Click it. That allows you to do the following important things: * Change your avatar : That's the photo in the top left. In my case, it's the Professional Mojo logo. In yours, it might be a good profile pic or other photo that is appropriate and professional. * Edit your About page : You can edit your About page with interesting, keyword-rich info that will encourage folks to be a part of your circle and let them know a little about you. [/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_946" align="alignleft" width="300" caption="Google+ Step 2 - More editing on your profile"] [/caption] * Edit the Other Profiles and Recommended Link areas: In Professional Mojo's case, we link to our Facebook page, our business Twitter account , our nonprofit Twitter account , our YouTube and more. * Add photos and videos: There is more to your Google+ profile than just your avatar. Upload a few photos so your top strip is well-populated. Add additional videos, too, to make your profile robust and sticky. When done, click Done Editing, which is a button on the top red bar. Third , carefully consider your content. If you are a business, you just don't have time to creatively and successfully manage your business's all-important online reputation across hundreds of different directory and social sites. How can you ensure the correct message to the correct audience with the correct offer at the correct time? That's where Professional Mojo comes in, of course, but in the meantime, you need to develop a Google+ strategy so you are not just tossing out irrelevant, uninteresting content. Fourth , once you've created and optimized your Google+ profile, create your business page. That post is coming tomorrow. Stay tuned! Discussion: What's your number one Google+ tip? Share it now over on our Facebook page ! [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Social Media Services | A Mojo Primer

by Lee Brogden Culberson Professional Mojo Partner Feeling a bit overwhelmed? I don't blame you. If you are trying to get your business or nonprofit's "arms" around your online reputation and create online campaigns and communities, you're probably just not doing the best job you can. There are hundreds of different online directory sites. Thousands of different social media tools and tens of thousands of different ways to use EACH one. This is not what you do best, so why struggle with it? Let the experts handle it. We at Professional Mojo receive a lot of questions about how we do what we do, so as 2012 winds down, we thought we'd take a step back and provide a Mojo Primer for you to consider as you plan for next year. If you are researching Professional Mojo's social media services or more traditional marketing services, consiider these things: Turnkey Social Media and Online Marketing Services Social media is no longer the new and sexy beast it was when Professional Mojo first launched. We're old-timers in this business now (don't tell Rachael I said that) with a wealth of knowledge, experience and real business testimonials and results to back it up. That means we have a proven Mojo Methodology (c) that we put to work for you. Our full-service offerings include complete message management. We are your staff member, writing social media releases, generating cool, value add articles for your newsletters to nurture customers and prospects, writing blog posts that are both useful AND search-engine optimized, managing your Facebook/Twitter/LinkedIn communities, and even monitoring every online thing said about your principles, your products, your brand and your company. We are embedded and answer to you. You have the benefit of lower cost, experts at your beck and call, and the ability to focus on what YOU do best while we do what we do best. We even develop sales leave-behinds, direct mail pieces and a myriad of other tools for our clients. Oh, yeah, we also monitor rankings, develop SEO keywords/phrases and keep close track of how the content supports your SEO strategy. How does Professional Mojo do it? We care about your success and we understand business. This isn't about the newest and shiniest thing. It's about choosing tools, platforms and messages that yield real results for your business. It's a thorough process and you receive a Professional Mojo Marketing Audit: 1) We sit down with you and learn about your business, your strategy, your objectives and your growth goals. 2) We evaluate your current messaging across all channels. Is it unified? Is it clear? Does it have a solid call to action? Who are your audiences? Where do they live and what do they want? 3) We evaluate your engagement across online channels. What are you pushing out? What's happening with it? 4) We evaluate current results from your online marketing efforts. Can Mojo make a real difference for you? Where? How? What can you expect? 5) We set up or optimize the appropriate online outposts for you after the audit is done. Not everything is suited for every company or nonprofit. We'll tell you straight. 6) You receive an editorial calendar that, maybe for the first time, looks at all of your channels, creates a strong message and then generates meaningful, value-add content for each channel with clean calls to action. 7) Mojo executes on the plan that you've approved. 8) Your company reaps the benefit while focusing on what you do best and without the risk associated with a DIY approach or a fly-by-night firm. Save your sanity and your money. Give us a call today at 678-561-6656 or email me at Lee@ProfessionalMojo.com for more info. The first step is just a conversation.

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About LeeBrogdenCulberson

Hot sauce aficionado. Animal lover. Cool wife. Extreme marketer. Follow me +Professional Mojo and Lee Brogden Culberson

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