Social Media isn't going anywhere.
I promised I’d be better about writing for Professional Mojo, not just for our clients <smile>, so let’s start 2011 off right with a series on the fundamentals. If you check the archives, you’ll see that we’ve talked about the fundamentals before, but it sure seems like folks are conveniently forgetting.
More than ever before we see random digital strategies cropping up like weeds in abandoned fields. This is caused in large part because companies, and their leaders, are beginning to “get it”. And by “get it” I mean understand that there is value to meeting their customers, prospects, vendors and partners where they are.
Unfortunately, with the stampede to adopt, strategy takes a backseat. Ask yourself a few questions before embarking on social media and online portfolio development:
- Do you have a marketing strategy in place for your organization and, if so, how do you see online portfolio development fitting into it?
- Do you have hard metrics in place for your other channels? How are they performing? How do you hope social media channels will work with those efforts?
- What about your website? Is it performing?
- What do you want from the social media effort? Be as concrete as possible.
- Do you understand that it is about relationships and communication, not about fast cash?
- How much time, effort and money are you willing to invest in doing this right?
- What’s your timeline?
- Who are your target audiences? What platforms do they use? How do they use them? What do they expect from being part of a community?
There are hundreds of other “qualifying” questions we ask our clients because like anything worth doing, developing a meaningful online portfolio is worth doing well. The online portfolio significantly impacts your reputation in today’s world. Take the time to determine why you really want to do this and then seek out the information, knowledge and expertise to do it right.