Thank you for attending the Douglas County Chamber's workshop! It was a pleasure, as always, to be the workshop facilitator as we discussed how the discipline of social media marketing is maturing. Don't be led astray by folks who are still only talking about awareness or "buzz". There are hard metrics to be found in addition to the softer, more qualitative numbers that have historically been associated with social marketing. Today's presentation is below for your review. It is not for duplication nor distribution. It is for your attendee use only and is copyrighted to Professional Mojo. All rights are reserved. Other Resources: CMO's Guide to Social Media in 2014 Other Basic Metrics to Track

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_1372" align="alignright" width="300"] Professional Mojo's Tips for a Great Elevator Pitch[/caption] Back in the day, the elevator pitch was king. The pitch was 2-3 minutes of who you are, what you do, and how your company can make a difference. Those days are mostly gone, replaced by the 140 character Twitter pitch, the 30 second in-person pitch, and the visual Pinterest/Instagram pitch. Are you ready? Before you craft your pitches, consider this: Spend some quality time listing words and phrases that describe why a) your company is truly different and b) describe you and your company. The key here is to be as concrete and clear as possible. Describe the situations/problems/concerns that you and your company solve. Again, be concrete and clear about what you do and how it will solve a problem or make someone's life easier/better. Think about the themes that come across . Are you all about growth, customer focus, sales excellence, product innovation, etc. and how do you describe your themes? How do your experiences reflect a recurring theme? Focus on what's important. What do you want the other person to remember about you? Write that down. Put it together . Craft a 140 character Twitter pitch centered around a single theme. Craft a 30 second verbal pitch that can be used anytime. Craft a 200 word blog post that can be distributed. Create a collage of graphics/photos that can be used as avatars on social networks or distributed in Tumblr, Pinterest or Instagram. These should be visually appealing and clearly show what it is you do. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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