Get your social media eggs in one basket. (

Get your social media eggs in one basket. (

As social media continues to explode across the marketing landscape, businesses are rushing to join the bandwagon without planning and sound business process in place. As business owners, business builders and business mentors, we feel strongly that all of your marketing assets should have the same look, feel and smell. Some quick suggestions to maintain continuity:

1) Create a custom Twitter background. The Professional Mojo website has a unique color scheme and we’ve continued that custom color scheme to both of our Twitter accounts here and here. You should do the same. Creating a custom Twitter background is not difficult and there are several tutorials to help you. Visit this site to see an array of tutorials on creating a custom Twitter background.

2) Create custom headers for your blogs. Please, oh, please…do not use whatever graphic comes with your template. Even if you use a ready-made blog template, have someone create a custom header that looks and feels like your organization. In the application, for example, you can easily switch out your headers by clicking on Custom Header under the Appearance heading. I recently conducted one of our online blog workshops, and the top thing I noticed was a significant jolt moving from the website to the blog. They should not be disjointed.

3) Use static FBML boxes in your Facebook page to include site-like elements and more closely link ALL of your social media assets. For example, we have a tab called Mojo Community, which is a custom tab created using simple, static FBML (Facebook Markup Language). We give all of our fans the opportunity to follow us on Twitter, subscribe to our podcasts on iTunes and subscribe to the monthly newsletter.

Careful planning ensures that your web presence is cohesive, extends your brand and creates awareness. Take the time to develop a comprehensive strategy to make sure all these things work for the good of your organization. If you need assistance, commit to getting it. Your company reputation is too important to leave to chance.

We create and upgrade small business websites to integrate and leverage social media components, create social media policies and toolkits, and then show you how to maintain your new tools to grow your business and monitor your online reputation. Contact us for more information