Do you need an RSS feed on your site?
In a nutshell, RSS makes it possible for your ministry or NPO to syndicate or distribute your fresh web-site content worldwide at minimum cost. Rather than making your guests, customers, prospects, donors visit your calendar or site every day to get the latest and greatest news, you can set up a syndication button and let your followers subscribe. Then, they are notified with the latest content.
The Nonprofit Resource Center describes it this way: RSS feeds can be thought of as a push and pull service. RSS feed providers “push” content to subscribing users, and subscribers choose information that they want to “pull” or receive.
We recommend using RSS to ensure your key events, updates, and more are routinely delivered to your visitors. Here are a couple of resources to get you started.
Once you have the feed set up on your site, you need to publicize it. One of the best ways to do that is with Feedburner, which is now a Google product.
Developing and maintaining a cohesive, integrated online presence for your ministry or NPO is vital to your success. Using an RSS feed to distribute your fresh content in a more timely manner to a larger audience can be a crucial part of your strategy, as well as a time saver.
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